Small Business News

Easton Public Market is welcoming a slew of new vendors as they fight to win USA Today's 10BEST Award for Best Public Market, an honor they earned in 2023.

Tonya Johnson's new store on East Fourth Street in Southside Bethlehem carries gently-worn women's, men's and children's clothing and accessories. Johnson plans to open an online shop, too.

After being open two years under Giacomo Sgroi, a new family will take over Nonna's Italian Market in Bethlehem. They said fan-favorites will stay, but they plan to bring some new items to the table.

The Downtown Allentown Market "did not meet our long-term expectations," a City Center executive said.

Gov. Josh Shapiro made an appearance at Fegley's Brew Works in Bethlehem Wednesday to speak out on tariffs and how they could impact small businesses across the Lehigh Valley, including its thriving craft brewery scene.

Reflecting on their business success, several Lehigh University graduates credit their fortune to their educational foundation and their womanhood. From creating sustainable brands to breaking into male-dominated industries, these women want to redefine entrepreneurship and empower others along the way.

A 20-something eighth-generation farmer a few states away bestows the Lehigh Valley with a meaningful, restored artifact.

Wondaffle, a waffle and ice cream shop on the Southside, has officially opened its doors, offering customers indulgent Liege waffles with small-batch ice cream and tasty toppings.

The Lehigh Valley's only Muffler Man, located in Coopersburg, only continues to gain attraction as the years go by. This time, Giant Chip has secured a spot among the state's top "quirkiest" roadside attractions, alongside only one other Muffler Man in the state to make the list.

Two Rivers Brewing Co. has secured a variance which will allow the business to transform a run-down lot adjacent to its property into a new outdoor beer garden.

Halloween spending in the United States is expected to reach a record $10.6 billion, but Lehigh Valley stores offer ways to save money.

Rosanna’s Restaurant, which temporarily closed in February, is expected to reopen in the winter as a modern deli and bar, Rosa's Corner, at 2 E. Broad St. in Bethlehem.

Ms. Velvet’s Café, a walk-up eatery serving breakfast and lunch, held a grand opening Sept. 20 at 239 N. Fourth St. in downtown Allentown. The business is named in memory of owner Carlos Marrero's late sister, Ruby Marrero, who died as a result of a hit-and-run accident a few blocks away from the eatery in 2017.

There's room for everybody, one business owner says.

After the March 2020 pandemic shutdown of non-life-sustaining businesses, more than 42,000 businesses applied to the Wolf Administration to stay open.

Gov. Tom Wolf has called for an increase as all six states that border the commonwealth offer higher minimum wages.

Come Memorial Day capacity limits will be lifted in Pennsylvania. Keeping everyone safe seems to still be the top priority.

As part of our occasional series on how local businesses are overcoming the challenges presented by the past year, consider this local theatre that found, even in the pandemic, the show must go on.

As part of our occasional series on how local businesses are overcoming the challenges presented by the past year, a local entrepreneur tells his story about launching a new brewery amid the pandemic.

WLVR’s occasional “Pivoting in Pandemic” series shares stories of how some local businesses have survived the challenges of COVID-19.

A recent federal study found roughly 200,000 businesses nationwide closed due to the pandemic. In the Lehigh Valley, it’s hard to get an accurate number of just how many businesses closed, though local experts say coronavirus’ impact on the economy has been mixed.