Business News

Crayola began its annual million crayon giveaway on Monday, where visitors can assemble a free 32-count box of their favorite colors — including, for the first time, eight colors discontinued over the last three decades.

Local officials highlighted the project's potential to make a small dent in the Lehigh Valley's deep housing deficit.

Reflecting on their business success, several Lehigh University graduates credit their fortune to their educational foundation and their womanhood. From creating sustainable brands to breaking into male-dominated industries, these women want to redefine entrepreneurship and empower others along the way.

A 20-something eighth-generation farmer a few states away bestows the Lehigh Valley with a meaningful, restored artifact.

The school is a lot closer to the action, bringing free-of-charge, hands-on table games dealer training to the second floor of The Outlets at Wind Creek, moving from its previous location for eight years off East Second Street.

YWCA-Bethlehem will hold its annual Pop-up Prom Shop this Saturday.

The Lehigh Valley IronPigs open the 2025 season on Friday. It wouldn't be possible without the work of Andy Gossel and Mike Conrad, the only full-time members of the grounds crew.

Easton City Council approved a lease agreement with 28Fortune LLC that will allow it to open a Hologram Zoo on the first floor of City Hall this summer.

Promising outfield prospect Justin Crawford will be key to the fortunes of the 2025 Lehigh Valley IronPigs, who open their season on Friday at home.

The restaurants are a fast-casual Mexican restaurant with a location in downtown Allentown; a new bar and lounge concept from the owners of Amigos; and a café, City Center said. The restaurants will open this summer.

The poverty rate in the United States has steadily increased since the summer. As more people slip into poverty, it's difficult for experts to estimate how many will recover financially after the pandemic ends.

WLVR’s Community Correspondent Genesis Ortega spoke with DiDonato who says the Governor could’ve saved restaurants a lot of money if he had given them advanced notice of the restaurant shutdown.

The Easton Area School District is looking to build its own cyber academy. District staff say the current program isn’t working for many families. And as WLVR’s Tyler Pratt reports, it appears to have cost the district millions of dollars.

How do you get people to follow proper COVID-19 safety measures? Psychology says that it often comes down to choosing the right words.

Along with the cooler, shorter days, Autumn brings changes in what fresh local produce is available in the Lehigh Valley. Local tomatoes are just a memory, but now is prime time for local apple varieties.

More than eight months into the coronavirus pandemic, some Pennsylvanians are still unable to access the unemployment benefits they need.

Restaurants are bracing for a rough winter as the industry continues to be one of the hardest hit by the pandemic. Lyman Winner remembers the way things…

President Donald Trump is scheduled to hold a rally this morning in Allentown as part of a trio of stops today across the state as candidates head into a pitched battle for the swing state’s 20 electoral votes.

Jobs and the economy were the biggest talking points during a second debate between Susan Wild and Lisa Scheller.

Commercial passenger travel through the lehigh valley international airport dropped 70 percent this june as compared to the same time last year because of the pandemic. But as WLVR’s Ben Stemrich reports, officials say a new hangar that’s been under construction for nearly three years could bring in other flights.

This weekend, a community group in Allentown is hosting a special relief drive for residents in need. The event offers residents home-cooked meals, clothes, toiletries and more.

New restrictions for restaurants and bars in Pennsylvania are now in effect, as part of Governor Wolf’s effort to mitigate a surge in coronavirus cases. Some in carbon county who believe the one-size-fits-all approach isn’t right.