Salisbury Township, Pa. — A new Burlington store at South Mall near the township's border with Allentown will hold a grand opening on Nov. 1, the store chain has announced.
The building, at 3300 Lehigh St., will be the fourth Burlington location in the Lehigh Valley — alongside stores in Lower Nazareth Township, Whitehall Township and Trexlertown.
The store sits next to the Ross Dress for Less store and takes over a storefront that formerly operated as Stein Mart until 2020.
“Our goal is to continue to offer area residents tremendous value on brand name merchandise for the entire family and home."Burlington Stores Chief Executive Officer Michael O’Sullivan
“Our goal is to continue to offer area residents tremendous value on brand name merchandise for the entire family and home,” Burlington Stores Chief Executive Officer Michael O’Sullivan said.
“We’re continuing to expand our footprint across the country and are excited to be opening a new store in Allentown. We look forward to giving local customers the chance to discover big savings on a wide range of products.”
The grand opening, at 8:45 a.m., will include a ribbon-cutting ceremony and presentation of a $5,000 donation to teachers at Allentown School District's Hiram W. Dodd Elementary.
The grant will support "local education and the community," Burlington Stores Inc. said in an email.
Following the ribbon-cutting ceremony, the first 100 customers ages 18 and older will get a $10 bonus card to be used toward purchases.
Store hours will be 9 a.m.-10:30 p.m. Monday-Thursday, 9 a.m.-11 p.m. Saturday and Sunday.
The store still is looking to fill positions at its online application site. A chain spokesperson said the store will create 67 to 75 jobs, with a pay range of $12-16 an hour.
'Elevate the in-store shopping experience'
The email said the new store will feature "Burlington’s upgraded store experience, making it easier to find top brands and savings of up to 60% off other retailers’ prices."
With the store "offering low prices every day on brand name merchandise for the entire family and home, brand name merchandise arriving regularly, customers will discover something new every time they shop," the email said.
"All new Burlington stores now open in the refreshed format, featuring thoughtfully organized aisles and bold signage making it easier than ever to navigate the store and get inspiration for the latest must-have trends."Burlington Stores email
The new store brings the total number of stores in the state to 41, and more than 1,138 stores nationwide, the email said.
The new location will feature Burlington’s reimagined store layout and new store logo, "Deals. Brands. WOW!" the email said.
"These updates are part of Burlington’s broader initiative to elevate the in-store shopping experience," it said.
"All new Burlington stores now open in the refreshed format, featuring thoughtfully organized aisles and bold signage making it easier than ever to navigate the store and get inspiration for the latest must-have trends."
Half the brand’s existing locations have been converted, and the remaining stores are expected to transition to the new format by the end of 2026, the release said.
Burlington Stores feature fashionable ladies’ apparel and accessories, including Petites and Plus Big; savings on menswear, inclusive of a wide assortment of Big and Tall ; fresh finds in junior apparel; comfortable and affordable finds for kids footwear; beauty and fragrance essentials; baby needs; home décor items; and pet care and toys.
