BETHLEHEM, Pa. — While we may be smack in the middle of the worst part of winter, Just Born is looking forward to spring — and several surprising new flavors of its classic candy lineup.
And based on the number of Peeps fanatics in the Lehigh Valley — here’s looking at you, sold-out PeepsFest — it might be best to snag the specialty flavors as soon as they hit the shelves.
Yes, the Peeps bunnies are coming back for another Easter, but they’ll be joined by several new flavors for the favorite marshmallow treat, including several store-exclusive entries.
First off, there's Peeps Pop-Tarts Frosted Strawberry Flavored Marshmallow Chicks, bringing the classic pastry flavor and the soft and chewy Peeps texture.
They will be available in 5-, 10- and 15-count packages.
Chili Lime Mango
Want something a little more exotic? How about Peeps Chili Lime Mango Flavored Marshmallow Chicks.
They lead with a sweet mango flavor and a subtle touch of chili and lime, producing “a vibrant, sweet-meets-tangy bite that adds an unexpected twist to the season,” Just Born said.
They'll be available 10-count packages, but only at Kroger stores.
If you just can’t decide, you can go for the Peeps East Variety 10-Pack.Just Born news release
Maybe you want a little throwback to childhood, though. In that case, Peeps SunnyD Flavored Marshmallow Chicks pack all the punch of the citrusy drink into a sugary little marshmallow, Just Born said.
They'll be available in a 15-count package, only at Target stores.
Perhaps you just can’t decide, in which case, you can go for the Peeps East Variety 10-Pack.
It includes two 12-count Peeps Marshmallow Bunnies, two 15-count Peeps Marshmallow Chicks, one five-count Peeps Cotton Candy Flavored Marshmallow Chicks, one five-count Peeps Sour Watermelon Flavored Marshmallow Chicks, and four bags of Peeps Jelly Beans.
That special assortment is exclusive to Sam’s Club stores.
Egg hunt Peeps and jelly beans
Looking to make that classic Easter egg hunt a little easier? The Peeps Egg Hunt Individually Wrapped Mini Marshmallow Chicks.
The individually wrapped eggs come in yellow, pink and blue, making them perfect for the season. The 36-count bag is only available at Walmart.
"There's nothing quite like the joy Peeps bring to Easter, and each year, we're always inspired by the creativity and passion fans bring to the season."Peeps Brand Manager Caitlin Servian
And if you happen to be looking forward to something more summer-y? Peeps Tropical Punch Flavored Marshmallow Bunnies have you covered, with the four4-count package available only at Dollar Tree.
In the case of that other Easter candy — jelly beans — Just Born has all you need with their Original Fruit Flavor, as well as Mike and Ike Mega Mix Jelly Beans and Mike and Ike Easter Treats, which feature strawberry, cherry, pineapple banana, lemon lime and grape flavors.
"There's nothing quite like the joy Peeps bring to Easter, and each year, we're always inspired by the creativity and passion fans bring to the season," Peeps Brand Manager Caitlin Servian said.
"Blending flavor innovation and playful partnerships, along with the iconic Chicks and Bunnies fans look forward to each year, the 2026 Easter collection is designed to inspire connection and transform ordinary moments into a celebration."
