New charcuterie store in the Lehigh Valley is already planning an expansion
- Graze Craze, a charcuterie store offering curated grazing boards and boxes, has opened at 4612 Broadway Road in Tilghman Square
- Passionate about charcuterie and their community, Rusty and Jeanne Kuchta, both pharmacists, launched Graze Craze in South Whitehall Township
- The business crafts boards with fresh fruits, gourmet meats, cheeses and more, the owners say
SOUTH WHITEHALL TWP., Pa. — The Lehigh Valley's culinary landscape has a new addition with the opening of Graze Craze, a charcuterie place specializing in curated grazing boards and boxes.
And the owners say they plan to open more stores in the Lehigh Valley.
Located at 4612 Broadway Road in Tilghman Square, Graze Craze is part of Big Flavor Brands, the food service division of Starpoint Brands, a family of companies associated with United Franchise Group.
It is now operating from 10 a.m. to 6 p.m. Tuesday to Saturday and 10 a.m. to 2 p.m. Sunday.
“Rusty and I have lived and raised our family in the Lehigh Valley for the last 20 years and we made the choice to bring Graze Craze to this area because we felt it was something new and special that we could offer to the community."Graze Craze co-owner Jeanne Kuchtas
The new charcuterie store is owned and operated by Rusty and Jeanne Kuchta, both seasoned pharmacists and long-time residents of the area.
They said it's a labor of love born from their passion for charcuterie and their dedication to the local community.
“Rusty and I have lived and raised our family in the Lehigh Valley for the last 20 years and we made the choice to bring Graze Craze to this area because we felt it was something new and special that we could offer to the community,” Jeanne Kuchta said.
'A unique model'
The Kuchtas said they consider Graze Craze one-of-a-kind.
“Graze Craze offers a unique model that includes a storefront, allowing us to welcome the community into our shop,” Jeanne Kuchta said.
“We also have the ability to deliver gifts and provide catering options for a variety of events, from large weddings to small family gatherings.”
The Kuchtas said they're proud of the business’ “concierge-style” customer service, which aims to offer dedicated service to customers no matter what they order — a carry-out lunch, elaborate board or decorative staging table.
“My favorite is our Cottage Cheese Dill dip," she said. "It is not only a healthy high-protein dip, but it is also amazing as a spread on a sandwich."Graze Craze co-owner Jeanne Kuchta
At Graze Craze, trained charcuterie experts, known as Grazologists, craft grazing boards and boxes featuring ingredients such as fresh fruits, gourmet meats, artisanal cheeses, sweets and nuts.
The specialized charcuterie arrangements range in size from intimate options for snacking to grand, elaborate boards for special events, the business stated in a news release.
Asked whether there’s a hidden gem they would recommend, Jeanne Kuchta said house-made dips and hummus are her favorites.
“My favorite is our Cottage Cheese Dill dip," she said. "It is not only a healthy high-protein dip, but it is also amazing as a spread on a sandwich."
Easton, Bethlehem in the future
Graze Craze said it offers an array of flavor profiles to satisfy every palate.
The “Gone Grazey” board offers an assortment of cured meats, premium cheeses, crackers, fresh produce and nuts. For those following a plant-based lifestyle, the “Vegegrazian” features fruits and vegetables.
And for those with a sweet tooth, the “Sweet & Grazey” presents a selection of desserts paired with dips.
“We plan to open locations in both Easton and Bethlehem in the future, so we encompass the whole Lehigh Valley.”Jeanne Kuchta, co-owner of Graze Craze in Allentown
With Graze Craze's first location in South Whitehall, the Kuchtas said they plan to open more stores in the Lehigh Valley.
“We plan to open locations in both Easton and Bethlehem in the future, so we encompass the whole Lehigh Valley,” Jeanne Kutcha said.
The business also is looking to give back to the local community by donating to its non-profit, MollySTRONG Foundation.
The organization was named after the Kuchtas’s daughter, who has fought leukemia. Funds raised will be used for research at St. Jude Hospital’s Mullighan Lab.