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Capital Blue Cross names new Lehigh Valley executive

Doule headshot for release16x9.jpg
Capital Blue Cross
Capital Blue Cross has named longtime Lehigh Valley healthcare leader Vicki Doulé its new Lehigh Valley executive lead.

  • Vicki Doulé rejoins Capital Blue Cross from BSI Corporate Benefits
  • She previously worked at Capital Blue from 1995 to 2018
  • Capital Blue serves a 21-county area in the Lehigh Valley and central Pennsylvania

ALLENTOWN, Pa. - Capital Blue Cross has named Vicki Doulé as head of its Lehigh Valley operations.

The hiring reunites Doulé with Capital Blue, where she worked 23 years from 1995 to 2018. She was vice president of group sales when she left to become senior vice president of BSI Corporate Benefits in Bethlehem.

“We’re thrilled to have Vicki return to us to fill such an important role,” Capital Blue Cross President and CEO Todd Shamash said in a news release. “She brings a love for the Lehigh Valley, a broad knowledge of its healthcare landscape, and a true passion for its people. Having her back to lead our Lehigh Valley operations further illustrates our deep commitment to the region.”

Doulé has served in several community volunteer roles in the Lehigh Valley. She is a board member and former board chair at ArtsQuest. She also is a member of the Lehigh Valley Business Coalition on Healthcare’s wellness and education committee, and the United Way of the Greater Lehigh Valley’s Tocqueville Society member advisory cabinet.

“I’m so excited to come back to Capital Blue Cross, and to do so in a capacity that helps Capital continue its ongoing and expanding commitment to the Lehigh Valley,” Doulé said in the release. “Capital and I have always shared the mission of going the extra mile every day to improve the health and well-being of this region’s people and communities.”

Capital Blue Cross serves a 21-county area that includes the Lehigh Valley and central Pennsylvania. Its Lehigh Valley regional headquarters is at 1221 Hamilton St. in Allentown.

EDITOR’S NOTE: Capital Blue Cross is a financial supporter of Lehigh Valley Public Media, which includes PBS39, 91.3 WLVR and LehighValleyNews.com.