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Allentown News

$100K grant to boost Allentown Symphony marketing efforts

Miller Symphony Hall
Jay Bradley
/
LehighValleyNews.com
The Allentown Symphony is set to receive a $100,000 grant, according to state Sen. Nick Miller.

ALLENTOWN, Pa. — Allentown Symphony hopes to draw bigger crowds, thanks to a substantial federal grant.

The organization got a $100,000 grant that it plans to use to market and promote itself as one of Allentown’s prime entertainment venues, state Sen. Nick Miller said Monday.

The money comes from the American Rescue Plan Act, a $1.9 trillion federal pandemic-relief package, according to the state senator.

The Allentown Symphony's "programs make the Lehigh Valley a better place to live, work and play."
Al Jacobsen, executive director

“This funding will go toward ensuring more people are aware of the programs the symphony offers, letting more residents and visitors take advantage of such a cultural asset,” Miller said.

He called the Allentown's Miller Symphony Hall a “beautiful, historic building located in the heart of Allentown.”

Al Jacobsen, the Allentown Symphony’s executive director, said the organization and state officials have partnered “for decades” to fund its programming and music education.

“These programs make the Lehigh Valley a better place to live, work and play,” Jacobsen said in a statement, while thanking Miller and the Lehigh Valley’s delegation in Harrisburg for “their enthusiasm and support.”

The Allentown Symphony, 23 S. 6th St., got a $500,000 grant in 2022 to support its orchestral and educational programming.